Tuesday, October 21, 2014
Blog by:
Stacy Smollin Schwartz
Today's consumers want it all: retail store experiences and interactions, endless product selection, price transparency, and anytime/anywhere access. Stacy Smollin Schwartz shares a personal account of an in-store experience and how it led her to a new appreciation of omnichannel shopping.
When the Going Gets Tough, the Tough Go Omnichannel Shopping
Coming off of a disappointing year, this March Toys”R”Us announced a “TRU Transformation” strategy for increasing its financial performance in 2014. Its first aspiration, to “transform the shopping experience in-store and online” gave a nod to omnichannel integration with stores.
